Direct navigation refers to the process in which an internet user directly types a domain name into their browser's address bar instead of using a search engine to find and click on the desired website address.

Many users direct navigate to specific domain names that they have either previously visited or recently heard about.

In addition, there are a significant number of users who type in generic, or descriptive domain names not knowing whether a website actually exists.  In so doing, they hope to quickly find specific, highly relevant content without the need to filter through a long list of search engine results.

Oversee.net was a pioneer in monetizing direct navigation traffic landing on undeveloped domains.

Its DomainSponsor business unit offers sophisticated monetization technology to domain owners who have undeveloped domains either because they intend to sell them at some point, or because they have not yet executed a website development plan.

In the brick-and-mortar world, DomainSponsor would be analogous to a sophisticated outdoor advertising service that puts billboards up on undeveloped pieces of real estate.  Billboards with ads designed to resonate with the specific needs of the traffic driving by that empty lot.

In the online world, Oversee.net's DomainSponsor business unit offers tangible benefits to both the owner of the internet real estate as well as the online advertiser.

The owner generates monthly cash flow from the ad clicks. And the advertiser receives traffic with high conversion rates by virtue of the fact that these users had very specific content needs and motivations in mind when they started the direct navigation process.