Domain Services
In 2002, Oversee.net, through its DomainSponsor business unit, was the first company to offer a scalable, optimized solution that allows PPC advertisers to acquire highly desirable, rapidly growing quantities of direct navigation traffic.
Research studies have confirmed that direct navigation users have highly favorable conversion rates for online advertisers.
Oversee.net is highly motivated to ensure that its DomainSponsor technology is constantly evolving and improving because it owns a portfolio of nearly 1 million undeveloped domain names receiving direct navigation traffic, all of which are monetized on the DomainSponsor system.
The Domain Services Division also offers domain name owners/investors/publishers with highly specialized services via the following business units.
Research studies have confirmed that direct navigation users have highly favorable conversion rates for online advertisers.
- Direct navigation occurs when a user enters a website address (i.e. domain name) directly into their browser's address bar. Each month, hundreds of millions of internet users from around the world use direct navigation to find desired products, services, and information.
- Not all domain names typed into a browser’s address bar will render a fully developed website. DomainSponsor helps owners of undeveloped domains generate revenue by publishing on their behalf a simple landing page containing an optimized list of keywords related to the domain name itself. When the user clicks on a desired keyword, they are taken to a page that displays highly relevant PPC ads from advertisers offering products or services directly related to the selected keyword.
- In so doing, DomainSponsor offers a win-win-win scenario for the user, advertiser and domain owner.
- Direct navigation users find highly relevant, optimized keywords and PPC ads instead of an empty, undeveloped website.
- PPC advertisers receive highly motivated, high converting customers.
- Owners (publishers) of undeveloped domain names earn revenue on their highly desirable direct navigation traffic.
Today, DomainSponsor’s proprietary optimization technology manages keywords and PPC ads on nearly 8 million undeveloped domains per month. In support of these domains, nearly 1 billion landing pages per month are served to direct navigation users worldwide.
Oversee.net is highly motivated to ensure that its DomainSponsor technology is constantly evolving and improving because it owns a portfolio of nearly 1 million undeveloped domain names receiving direct navigation traffic, all of which are monetized on the DomainSponsor system.
The Domain Services Division also offers domain name owners/investors/publishers with highly specialized services via the following business units.
- DomainSponsor: Pioneered the technology in 2002 that uses optimized keywords and PPC ads to monetize direct navigation traffic on undeveloped domains. Non-stop investment in optimization technology makes it the leading "undeveloped domain parking" service provider.
- PrecisionTargetingEngine: Provides advertisers with a direct channel for acquiring highly desirable direct navigation traffic from the DomainSponsor network.
- DOMAINfest: A conference series that specializes in offering domain investors (publishers) the networking and educational opportunities needed to evolve and succeed in the ever-changing online marketing world. Established in 2006, its annual DOMAINfest Global conference is by far the largest in the “domain” industry, attracting over 600 domain investors and online marketers from nearly 30 countries each year.
