Online Marketing Manager

The Oversee.net Marketing Team is looking for an experienced Online Marketing Manager to assist in the development, execution, and tracking of online marketing strategies and tactics targeting small to medium sized businesses.   This role requires someone who is proactive, collaborative, and detail-oriented, with strong project management and multi-tasking skills.  Must have proven track record developing website content and ad copy that generates clicks, leads, and conversions.   

Responsibilities:

• Take lead role in creating the annual marketing plan and budget for the three b2b business units within the Domain Services Division, ensuring that the plan supports overarching business strategies and capitalizes on competitive strengths and opportunities.  Update plan as needed throughout the year based on changing circumstances and priorities.

• Develop highly compelling messages/copy for online display ads, email ads, website content, brochures, and other marketing collateral.

• Identify, buy, tag, and track online display and SEM advertising campaigns with the goal of cost effectively reaching designated target markets and producing required results.

• Manage all aspects of email marketing campaign production, including copywriting, design coordination, development, execution, and performance tracking.

• Create website content and online advertising strategies to increase attendance at the company's annual DOMAINfest tradeshow.   Extend attendee participation beyond the domain industry to include corporate and online marketing services professionals.

• Maintain proactive, open communication channels with internal "clients" in product management, sales, business development, and operations departments to ensure that their marketing support needs are being met. 

• Weekly updating of the "marketing dashboard" (using Google Sites) that shares marketing project timelines and priorities with internal clients. 

• Produce monthly marketing initiative/campaign performance tracking report.

• Liaison to the Corporate Communications group, attending weekly meetings to discuss PR initiatives and communications strategy, providing support as necessary.

• Carefully monitor and post competitor/industry news and developments on a routine basis on the company intranet.

Requirements:

• Minimum 6-8 years experience in online b2b marketing.

• Must be highly skilled in email marketing including: list segmentation, data analysis, and campaign management using an advanced email service provider such as Exact Target or Lyris Email Labs.

• Must have search engine marketing experience, including keyword selection, bid management, ad tagging, and campaign tracking and reporting.

• Must have excellent copywriting skills, including website content, banner ads, email ads, eNewsletters, brochures, and white papers/guides.

• Knowledge of search engine optimization (SEO) best practices a big plus.

• Excellent verbal communication and presentation skills required.

• Fast learner; preferred experienced working in a fast paced technology company or in an agency providing services to technology companies.   

• Self-starter with strong work ethic, capable of thriving in a fluid, dynamic work environment with multiple internal "clients" across different business units.

• Team player with a strong desire to help others succeed while having fun on the job.

• Skilled in negotiating with vendors and service providers to get best price.

• Experience using a CMS (content management system) a big plus.

• Must have working knowledge of Dreamweaver, and/or basic HTML and CSS skills.

• Good working knowledge of Google Analytics and Google Sites a big plus.

• Advanced skills in Word, Excel, PowerPoint and Outlook.  

• Bachelor's degree in Marketing or related field.   MBA a plus.

*Please submit 1 or 2 copywriting samples from one or more of the following areas:  b2b landing page content, b2b email ad, eNewsletter, banner ad, brochure, or white paper/guide.

To apply directly for this position, please click here.

Principal applicants only. Oversee.net currently does not use employment agencies and does not accept unsolicited resumes.